Pamela Pascual is an emergent strategist and systems thinker working in the intersection of technology and design. Her work explores the relationship between architecture, blockchain and regenerative ecologies. #
She graduated with an architecture degree from California College of the Arts in San Francisco in 2013. After an artist-in-residency program at Autodesk’s Pier 9, she worked for a small residential architecture firm while also doing experience design for events such as the Minecraft Convention, Super Bowl on Embarcadero and a speaker building workshop for Sonos in New York.
In 2015, after learning about the potential of blockchain technology in Berlin she left architecture to work as a user experience researcher at a Brooklyn-based venture studio firm, Consensys. Her experience at Consensys informed her decision to focus and connect around a creative community interested in using technology for social infrastructure and as a tool to address social, ecological, and economic justice.
In 2019, she started a non-profit called Amber Initiative to re-imagine new systems that connect resources to empower cooperative communities and living systems. These projects are community-led experiments ranging from mesh networks, citizen science labs, makerspaces, and regenerative agriculture.
NFTrees is her newest project, which aims to allow people and communities to use Non-Fungible token technologies to bank with trees, re-entering nature and culture to community and place.
Pam lives in Portland, Oregon.
Images taken by Ivan Cruz